Yes SF
It’s time to say Yes to SF. Yes, to our environment, so everyone has a future.
Yes, to communities where everyone has a voice. Yes, to mobility, giving everyone a chance. Because no has never been a part of the San Francisco spirit. Yes, is a promise for progress, and impact, and community. Yes, opens doors to big ideas. Yes, is an act of love. A rallying cry to prove that we boom harder than we bust. If we turn our innovative spirit inward, a brighter, sustainable future for everyone is within our grasp. So, we invite you, innovators, corporate leaders, believers, and neighbors, Say Yes to renewing our city. Say Yes to San Francisco.
The first place-based change designed to bring new life and increased value to the urban spaces in downtown San Francisco. Deloitte, Salesforce, and the World Economic Forum collaborated to launch the Yes San Francisco (Yes SF), Urban Sustainability Challenge, the first ever location-based UpLink Challenge created in direct response to the United Nations’ Sustainable Development Goal 11 of making cities more inclusive, safe, resilient, and sustainable. The Challenge is a unique call to action for entrepreneurs – also referred as Top Innovators – to submit sustainable solutions that contribute to the significant needs of San Francisco through scalable improvements to urban spaces in its downtown area. Selected Top Innovators will have the opportunity to receive funding and support from certain Challenge collaborators.
Use of an aerial map of San Francisco underpinning images of community members. Relying primarily on a grayscale palette, this identity sparingly employs washes of vibrant color to evoke a sense of hope (i.e. a beacon of light) for the future of San Francisco. The use of color in the campaign could potentially increase as the challenge developed, visualizing the action towards change. The elegant combination of serif and sans serif type elevates the identity, positioning Uplink as not only reputable, but future-forward.
Design Direction, Deloitte Digital
