The Smart Factory

In conjunction with architecture firm, Gensler, we established a new brand identity, consisting of a new logo, new color palette, fonts and brand guidelines for The Smart Factory. The space and experience are designed to bring technology to life in a way that inspires, educates and connects with clients to make their own factories smarter. The facility is a sustainable home to a market-leading ecosystem of alliances and solution providers who collaborate to deliver innovative answers to the world’s most pressing industry issues.

The Smart Factory logo explores the use of a building block that can represent different tech solutions and partners which enable a virtualized future. The angled edge creates a natural point of connection which allows the shape to multiply and build upon itself.

Design Direction, Deloitte Digital