J&J Cell & Gene Therapy

Cell and Gene Therapy (CGT) is an innovation in disease treatment that can offer substantial improvement and/or cures for patients. However, many employers don’t cover CGT due to its high cost and limited understanding of its value. As a leader in the space, J&J needed to help educate employee benefits decisions makers. So, we created This is CGT—a market-shaping platform for the entire category. From strategy, to visual identity, and content, we designed a central hub for CGT education and launched a B2B campaign for employee business consultants. Ultimately bringing CGT to the attention of HR and making the complexities of the category—a whole lot simpler.

www.thisiscgt.com→

Design Direction, Deloitte Digital