Halo Top

Halo Top launced a new campaign focused on how consumers struggle with the ‘shoulds’ in their lives. The ‘Stop Shoulding Yourself’ campaign focused on the accomplishments in life, regardless of how big or small they are. The campaign needed a new visual identity, from top to bottom and I helped oversee the design direction of that campain. Working alongside the lead designer, we established an overarching brand look + feel along with brand guidelines to accompany all of the Halo Top work.

Design Direction, Deloitte Digital